June 12, 2007 - Berwyn, PA – Quattro Direct is proud to announce that it has been recognized with the 2007 Benjamin Franklin Award for Direct Marketing Excellence in the Financial-Cross Sell/Retention category for a direct mail program created for GMAC Mortgage/ditech.com.  This is the third time in three years that Quattro Direct has been awarded a Benny.

The winning campaign, promoting various home equity products, consisted of highly-customizable direct mail formats for GMAC Mortgage Direct, Retail, ditech.com and other customer segments.  The highly adaptable creative design establishes unique messaging for both the cross-sell and activation audiences, allowing the message to remain fresh to the customer while saving on production costs. 

“Our challenge was to convey a meaningful sales message to a variety of customer audiences within the same mailing and printed components. Through creative design and flexible messaging we were able to produce advertising that uniquely accommodates all of the various divisions of GMAC Mortgage.” said Scott Cohen, managing director, Quattro Direct.  “This cross-sell and retention campaign continues to be the workhorse of the GMAC/ditech.com’s retention efforts.  It has proven itself even in a down mortgage market.”

As a result of the monthly marketing campaign, GMAC Mortgage has experienced both  increased response and conversion rates over prior initiatives.  Benny winners are determined by a panel of direct marketing experts who award 30 winners and honorable mentions in 34 different categories. 

About Quattro Direct
Quattro Direct specializes in creative marketing solutions for the nations most competitive brands. Quattro provides its clients with strategic planning and consulting, encompassing brand development, lead generation and customer lifecycle management. Quattro provides award-winning media solutions and program execution for a diverse national client base.  Quattro’s client portfolio includes financial service firms such as The Hartford/AARP, AAA Life, AIG Bank, GMAC Mortgage; pharmaceutical/healthcare companies such as Bilcare and CorCell and a host of other clients including  Verizon and the Philadelphia Eagles. For more information, call Scott Cohen at 610-993-0070 Ext.13 or email
Quattro Direct and Maven Communications Add Bilcare Pharmaceutical Packaging to Client Roster
The direct marketing/ advertising and public relations firms join forces to create a comprehensive brand building campaign for the U.S. division

Philadelphia, PA (May 11, 2007) –  Quattro Direct, a leading direct marketing and advertising organization headquartered in Berwyn, PA and Maven Communications, a full-service public relations agency headquartered in Philadelphia, have announced a partnership to create an integrated marketing partnership for Bilcare. 

Bilcare, an international pharmaceutical packaging and research firm with U.S. headquarters in Phoenixville, PA, provides research, clinical and packaging services to the pharmaceutical market. Quattro Direct will provide branding, consultive and advertising services for the company, including development of the US brand positioning and creative development of online and traditional advertising and sales materials. Maven will provide full-service public relations for Bilcare, including media relations, byline article drafting, case study development, event support and expert positioning.

”We are happy to bring on both Quattro Direct and Maven Communications as we work to ramp up awareness in the US,” says Remco Van Weeren, senior vice president, Marketing & Technology, Bilcare.  ”The combined team brings a lot of experience to the table and we’re looking forward to working with them to develop a comprehensive marketing and public relations platform”.

“Bilcare represents an exciting challenge for us,” said Scott Cohen, managing director, Quattro Direct.  “Bilcare is a leading international Pharmaceutical industry supplier and we look forward to helping them grow their business in the US as their agency partner. Bilcare’s selection of Quattro also reinforces our unique position as one the regions leading Pharmaceutical and Healthcare direct advertising agencies.”

”We are excited to begin working with Bilcare and help build awareness for the company with Quattro Direct,” said Jessica Sharp, principal, Maven Communications.  ”Quattro Direct is an outstanding marketing partner and we look forward to working with them to provide a seamless, integrated communications campaign.”

About Quattro Direct
Quattro Direct is one the region’s leading direct marketing & advertising agencies specializing in accountable marketing solutions for the nations most competitive industries. Quattro specializes in strategic planning and consulting encompassing brand development, lead generation and customer lifecycle management. Quattro provides award-winning creative and media solutions and flawless program execution for a diverse national client base.
For more information, call Scott Cohen at 610-993-0070 Ext.13 or email

About Maven Communications
Maven Communications is a full service public relations firm headquartered in Philadelphia.  Maven specializes in hands-on, personalized client service and offers comprehensive communications and marketing counsel to clients in a variety of industries.  Services include strategic planning, message development, spokesperson and media training, media relations, copy writing, event planning, speaker placement and crisis/issues management. 
For more information, visit www.mavenagency.com.

Quattro Direct Wins Benny!
The Philadelphia Direct Marketing Association awarded the 2006 Benny Award for Best Electronic E-Mail Campaign to Quattro Direct for the Student Trust "Federal Loan Consolidation" Program. The successful e-mail campaign was developed and implemented by Quattro Direct Vice President, Steve O'Driscoll and Rebecca Koch. The June 7 awards ceremony featured a sold-out crowd at the World Café Live in Philadelphia. Quattro Direct staff on-hand to accept included Managing Partners Dan Boerger, Scott Cohen, Doug Guyer and Tom McNamara. The campaign called for two follow-up emails to nearly 12,000 selected individuals that expressed interest in loan consolidation with our client in the past year that did not act previously. The campaign achieved a healthy response rate and an extraordinary 55% conversion to application rate. The award serves as a testament to Quattro Direct's growing expertise in producing superior response rates and ROI in online marketing channels.

Quattro Direct is a full service direct response agency. Quattro's impressive client roster includes: The Royal Bank of Scotland, Zurich North America, AAA Life, CorCell, Wilmington Finance, Leapfrog Online, The Kroger Company, AIG, AIG Bank, The Philadelphia Eagles, Student Trust, GMAC Mortgage and The Hartford Insurance/AARP.

For more information, call Scott Cohen at 610-993-0070 Ext.13 or email

Emerging Markets Business Unit Takes Off
Quattro Direct Managing Partner, Tom McNamara has announced the formal expansion of its' Emerging Markets business unit to address the needs of the U.S. Hispanic marketplace. "More and more of our clients are asking us to help them develop innovative, culturally-sensitive marketing strategies, so we built a 5-star team of Hispanic marketers to meet this need."

The debate over whether to reach out to U.S. Hispanics began to heat up a year or two ago. Even though most savvy marketers know that the Hispanic market is bigger, younger and increasing its buying power faster than any other minority group in the United States, marketers have done such a poor job of targeting this group that many CMO's, although they are more eager than ever to reach out to Hispanics, are discouraged by the results of their efforts thus far and unsure how to proceed. Many companies originally took the quick route to the Hispanic community, hiring a couple of Latino marketers or a Hispanic agency. Unfortunately, the resulting output frequently is all tactic and focused on brand building with no strategy and Return on Investment.

The Quattro Direct Emerging Markets team has been actively involved in national direct to consumer campaigns for leading financial services marketers since 2004. The rapid growth of the business unit fueled by both current client growth and new business acquisition is the primary reason for Quattro's upcoming move to new and expanded office space in June.

According to Managing Partner, Scott Cohen, "The formal organization of a dedicated team was driven by a current Quattro Direct client with a vested interest is demonstrating a strong return on investment from marketing efforts in the under-represented minority space. The concept met with such positive initial success that we have already tripled the size of the team devoted to the Emerging Markets effort".

For more information, call Scott Cohen at 610-993-0070 Ext.13 or email

Quattro Direct Takes the Benny Award for Best Technology Campaign!
June, 2005 - The Philadelphia Direct Marketing Association awarded the 2005 Benny Award for Best Technology Direct Mail to Quattro Direct for the V-Span "Gain Your Communication Independence by July 4th" campaign. The successful campaign was developed and implemented by Quattro Direct Vice President, Steve O'Driscoll and V-SPAN's Allison Lattanze and Bill Smith.

The marketing strategy called for the selection of 20,000 B2B prospects for a direct mail offer of one hour of free interactive audio and webconferencing services followed up by an outbound call to book the prospect's initial conference by July 4th. The unique campaign concept coupled with well coordinated delivery produced superior response rates and ROI.

The recognition provided by the award demonstrates Quattro's industry leading expertise in providing integrated media delivery through alternate media channels including online advertising, live interactive web seminars, email transmission and sophisticated ROI tracking.

For more information, call Scott Cohen at 610-993-0070 Ext.13 or email