March, 2011 –

Quattro Powers SEO for AIG Bank

Let’s face it: Most online advertising is intrusive. Pop-ups, banner ads and email – they all attempt to catch our eye and interrupt our present online activity.

But Search Engine Optimization marketing is unique because we can reach the searcher at the exact moment they are looking for information. And, in today’s economy, consumers are on a mission to find the best deals on products and services.

The Quattro Direct team has been working with AIG Bank for more than a year on their SEO program, developing relevant content and keyword strategies that drive interested consumers to their website via organic search engine listings. Our mission: Increase the number of visitors to aigbank.com that are already searching for financial products with the best rates.

Our success: AIG Bank has sustained a Page 1, Top 5 Position on Google, Yahoo! & Bing for competitive product keywords. Being at the top of Page 1 is very important because research proves that more than 90% of people never look at search results beyond Page 1.

How do we do it? In a word: Experience. The Quattro Direct team is on the forefront of organic search engine optimization by combining the best practices of technology, usability, conversation tracking and relevant content. Our SEO Team implements strategies that are aligned with what’s most important to the ever-changing search engine algorithms. We remain committed to the long-term success of the program by making continual adjustments and updates so that we maintain the top, most relevant position in natural search results.

At Quattro Direct, we take our proven direct response experience and apply it across all marketing channels. Sure, there are lots of companies that are technically proficient in SEO and online marketing, but few bring our marketing experience to the mix.

Do you need to increase traffic to your website? To leverage the power of SEO please give us a call and let us conduct an audit of your current website and traffic. We will provide you with a comprehensive evaluation and make recommendations to improve your current program – at no cost or obligation.

January, 2011 –

Ancestry.com selects Quattro

Ancestry.com, the world’s largest online genealogy and family history resource has selected Quattro Direct to help it grow its one million subscriber base in 2011. Ancestry.com has been the recognized leader in the family history market for over 20 years and have helped pioneer the market for online family history research. Quattro will partner with Ancestry.com in expanding into new direct response channels to reach a broader customer base.

According to Quattro Managing Director Scott Cohen; “Ancestry.com represents an exciting opportunity for Quattro to work in a new and exciting category. Everyone has an interest in learning about their family history and the Ancestry.com experience makes it both easy and exciting”.

January, 2011 –

Daniel Lawler Joins Quattro Direct

Daniel Lawler has joined the Quattro Direct team as Account Director. In his new role, Dan will be responsible for managing a variety of Quattro Direct’s accounts, along with helping identify new business and expansion opportunities for the agency.

“The addition of Dan to our team helps us continue to expand and develop our capabilities, as well as reinforce our commitment to our clients,” said Thomas McNamara, Principal at Quattro Direct. “We are confident Dan’s strategic thinking, program management and direct marketing experience will be invaluable assets to the firm. We are very excited about the future.”

Dan is a versatile and accomplished digital and direct marketing professional offering a diverse range of experiences with both client and agency credentials. With well-developed skills to lead teams and to develop and manage complex online and offline marketing programs, Dan has a successful track record with an impressive roster of financial services clients that included Capital One, Bank of America, GE Money, the Home Depot, and JP Morgan Chase.

Dan began his career 15 years ago at MBNA America Bank and later First USA where he oversaw the development of their onsite marketing programs, before moving to the agency side at CFM Direct (later Merkle) in 2000.

For Immediate Release
     December 3, 2010

Contact: Thomas McNamara
Managing Director
610-993-0070 x11
tmcnamara@quattrodirect.com
www.quattrodirect.com

Bridgeforce and Quattro Direct Partner to Bring Innovative Customer Communication Solutions Partnership will expand joint offerings beyond the groundbreaking Collections work they have initially focused on together to address lenders and servicer’s full credit lifecycle communication needs

Berwyn, PA – December 3, 2010
Lending and Payments Industry Services provider Bridgeforce and Direct Marketing services provider Quattro Direct today announced they now offer a set of integrated solutions and services that will provide lenders and servicers new, more effective ways to engage with customers throughout the entire credit lifecycle.

The new offerings include the following types of solution oriented services; Communication Strategy / Material Reviews, Communication Strategy / Material Design, Communication Program Execution and Management, as well as a full line of custom services that include; Strategic Business Planning & Analysis, Direct Marketing & Advertising Support, Technology Support, and Training to ensure overall program success.

Both companies serve the lending and receivable management markets and include among their customers the world’s leading credit card issuers, retail banks, insurance companies, mortgage companies, student loan providers, auto financers and telecommunications companies.

Lenders and receivable management companies continue to face daunting challenges: limited new loan demand, customer churn issues, challenging economic and loss environments, and intense compliance demands, among other things. Thus, the need for new, inventive solutions that will provide greater return in far less time is critical. The alliance between Bridgeforce and Quattro Direct closes this gap between our clients’ need for fast, safe time to market for leading edge customer communication solutions and what’s currently possible with other competitive offerings.

"Implementing a comprehensive communication strategy is not a small undertaking; we know first hand what it takes to quickly deliver class leading customer communication solutions" said Brian Reiss, Bridgeforce Managing Director. "Working in partnership with Quattro Direct gives us the ability to provide the most comprehensive end-to-end offerings available in the market today to meet our a client’s individual needs."

"The lending and receivable management industry continues to search for innovative communication tactics in today's economic landscape," said Tom McNamara, Managing Director at Quattro Direct. "The demographics and behavior of delinquent as well as non-delinquent customers overall are much different in today's economic environment and many lenders and receivable managers are still using outdated and fragmented communication materials."

For more information about this joint service offering please go to http://www.bridgeforce.com/RFI.asp

About Bridgeforce, Inc.
Bridgeforce is an internationally respected leader in evaluating and managing every aspect of lending and payments. Our team consists of experienced managers with expert knowledge of how strategy + operations + technologies combine to impact the credit life cycle. If your business includes these areas, its time to give us a call. www.bridgeforce.com

About Quattro Direct
Quattro Direct is an integrated direct marketing and advertising agency that specializes in the lending industry. They provide their diverse global client base with highly creative and accountable strategic marketing solutions. www.quattrodirect.com

October, 2010 –

It’s all about the ...

Money.
After all, it’s the only thing you can take to the bank. If you are like most people when confronted with a spreadsheet, you immediately go to the lower right hand corner to see if the number is in black. And then just how big it is. The stark reality is that creating and building the number that will eventually populate that lonely lower right cell on our spreadsheets is, in fact, the end game that we all must live by and respect.

But do we do it to a fault?
As direct marketers, who by-and-large present the offer for their goods or services in a non face-to-face environment, we often start to look at things dogmatically. Did we get a response? Was it enough? Was it qualified?

Mr. Cart meet Mr. Horse ...
Here’s something to think about: The relationship comes before the sale. Consumers simply don’t part with their hard-earned money any other way. Many years ago, when the channels of distribution were far more limited and easier to absorb, building and cultivating a relationship was inherent to commerce.

Guess what. It still is today. But it’s just not as readily apparent. Here at Quattro, we are blessed with not only clients who serve varying industries, but with clients that are, for the most part, best in class. The absolute common thread among these clients is that they practice their craft in a way that always establishes a relationship before they ask for the order. What’s more, they don’t do it just do it to make a sale, they do it because they realize without that relationship and eventual trust there will be no sale.

Lots of agencies understand the end game – or how to read a response spreadsheet. But not all understand what needs to happen at start of the game. Quattro does – and if you would like to chat about this more, let me know. Just Click Here.

That number in the lower right hand corner will grow. I promise.

September, 2010 –

Quattro Launches USPS "View & Request" Pre-Mover Marketing Program for Verizon

Quattro Direct has expanded upon its highly successful pre-mover marketing program for Verizon with an innovative program in conjunction with
the USPS.

With an “opt-in” daily customer data feed collected from movers who change their mailing address at USPS.com, Quattro executes a multi-channel (email and direct mail) offer for Verizon FiOS service within 24 hours. This ongoing cost-effective multi-touch strategy has proven to be an extremely effective compliment to Quattro’s multi-tiered pre-mover strategy for Verizon.

In a true marketing partnership, Quattro has been managing Verizon’s pre-mover marketing strategies since 2007. Our diverse marketing programs have proven to be both a highly effective customer retention and new customer acquisition for the home communications giant and provide a distinct competitive advantage in this highly competitive marketplace.

August, 2010 –

New Client News: Bridgeforce Engages Quattro Direct for Strategic Marketing Services.

Bridgeforce, Inc., an international leader in risk management services, has selected Quattro Direct for their rebranding strategy and website development. Bridgeforce’s clients are leaders in the credit card, mortgage, auto lending and payment systems industries. Quattro Direct leveraged their proprietary capabilities with The New Temperament® to help shape the profile and personality for their new brand.

April 21, 2010 –

New Client News: Ally Bank Engages Quattro Direct as Direct
Advertising Agency.

Ally Bank based in Charlotte, NC has selected Quattro Direct to develop 2010 direct response campaigns. GMAC Financial Services established Ally as a new brand on May 15, 2009. The goal of the brand is to communicate a straightforward approach to serving deposit customers.

GMAC Mortgage has been a Quattro Direct client since 2004. Quattro has developed many highly successful campaigns for the consumer lending unit in both traditional and online media channels.