“Henry is a seasoned sales and marketing executive and we are proud to have him lead Quattro’s new business development initiatives,” said Scott Cohen, Managing Director of Quattro Direct. "Quattro has grown rapidly over the past year, and we are looking to proactively harness this success. Appointing an executive of Henry’s caliber to manage our business development activity demonstrates our commitment to expanding our client portfolio and core business units on a national scale.”
Mr. Leszczynski brings more than 20 years of sales, marketing and business development experience, most recently at AAA Life Insurance Company where he served as Vice President of Direct Marketing. Prior to that, Mr. Leszczynski spent 15 years at what is now Sitel Corporation, a global business process outsourcing (BPO) leader, where he helped develop firm’s Insurance Services Group.
“Quattro Direct is known for its innovative marketing campaigns that deliver actionable results to the country’s top companies,” said Mr. Leszczynski. “I am excited to join the team and lead the agency’s efforts to grow their current client base and expand into new markets.”
According to USPS.com research, 85% of those identified as “PreMovers” will use the first vendor that contacts them when it comes to home communication services, regardless of their satisfaction with their current provider. To ensure Verizon reaches this key audience first, PreMover marketing specialists Quattro Direct/IDR have developed the Verizon PreMover Savings Guide. The Guide is mailed to homeowners at their current residence 30–60 days before they move, ensuring that Verizon’s phone, internet, digital TV and wireless services are the first that they see.
In addition to showcasing all of Verizon’s products and services, The Verizon PreMover Savings Guide also includes a 54 point moving checklist and discounts for complimentary businesses that add value to Verizon’s PreMover subscribers, including Home Depot, Sherwin Williams, Circuit City HDTV’s and Bosch appliances, among 14 others. The combined savings of over $3,000 encourages PreMovers to hold onto “The Guide” throughout their entire moving process.
“Our focus group research has shown that upwards of 80% of those identified as PreMovers make their home communication services decisions and purchase prior to their move,” said Roger Heuring, Group Marketing Manager, Verizon. “The Quattro/IDR Direct PreMover program has allowed us to get in front of this crucial group current and potential subscribers an entire three to six weeks before our competitors do.”
Quattro Direct/IDR, who also publish custom PreMover Savings Guides for six of the nation’s top real estate companies, echo the value of reaching a PreMover vs. a Post/NewMover.
“Research performed with our Coldwell Banker PreMover Savings Guide in 2006 indicated that 67% of PreMovers made 75% or more of their major home purchasing decisions before they moved in,” said Doug Guyer, President of New Business Development, Quattro Direct/IDR. “For many companies, waiting until a family moves into their new home is too late – these consumers have already made their buying decision. Verizon is the first in their industry to address this issue and combat churn with a PreMover Savings Guide.”
“That’s the power of reaching a PreMover - being top-of-mind with a compelling offer without the clutter of other competing services,” said Scott Cohen, Managing Director, Quattro Direct/IDR.
Quattro Direct Renews Campaign for Umbilical Cord Blood Preservation
Berwyn, PA – Quattro Direct, a direct marketing and advertising firm, has announced they have re-signed with CorCell, an umbilical cord blood preservation bank that is a subsidiary of Cord Blood America, Inc. Quattro has been the agency of record for over five years.
“At the beginning of our relationship with CorCell we were heavily reliant on direct mail because that is what a lot of companies were doing at the time,” said Dan Boerger, managing director, Quattro Direct. “As more competitors entered the marketplace and consumers became more tech savvy, we have changed our marketing direction with more of an online focus and emphasis on vertical audiences.”
Umbilical cord blood provides a unique source of stem cells that if preserved properly, can protect your child or other family members from future diseases. Umbilical cord blood stem cells have been used in over 8,000 transplants worldwide as a valuable alternative to traditional sources of hematopoietic stem cells, most commonly in treating cancers. Cord blood stem cells also show great promise for potential future applications including treatment of heart disease, Type 1 diabetes and injuries to joints.
“Having a baby is an exciting and anxious time for new parents and it’s important that they are aware of the benefits of cord blood preservation. It is our responsibility to make sure they get the appropriate information in a timely manner so they make an informed decision on whether to bank the cord blood,” says Marion Malone, vice president of business development, CorCell. “We know health insurers and health care providers are key vehicles to get valuable information to new parents. We depend on Quattro’s online, direct mail and training materials to help us foster a relationship with these two key audiences.”
Quattro has produced marketing materials to insurance companies, emphasizing the science behind cord blood preservation as well as a training manual for hospitals about the process of collecting cord blood. In addition, Quattro has created a fulfillment piece that is customizable for prospective parents and printed on demand.
“The world of medicine is continuously evolving, so we created marketing pieces that can be updated on-demand,” says Boerger. “We want to ensure our target audiences are well informed about the most recent developments regarding cord blood preservation.”
About Quattro Direct
Quattro Direct specializes in creative marketing solutions for the nations most competitive brands. Quattro provides its clients with strategic planning and consulting, encompassing brand development, lead generation and customer lifecycle management. Quattro provides award-winning media solutions and program execution for a diverse national client base. Quattro’s client portfolio includes financial service firms such as The Hartford/AARP, AAA Life, AIG Bank, GMAC Mortgage; pharmaceutical/healthcare companies such as Bilcare and CorCell and a host of other clients including Verizon and the Philadelphia Eagles. For more information visit www.quattrodirect.com.
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