Strategic Thinking
A collaborative discussion by experienced senior marketers takes place before we begin developing every program. There’s a 100% ROI-driven perspective on your business and a commitment to generating revenues and enhancing your brand in ways that you probably never considered before.
As a full-service direct marketing and advertising company in Philadelphia, Pennsylvania, our ideation process is firmly rooted in our dedicated regimen of understanding our client’s needs and goals, and translating that into a program design that can overcome the industry’s competition. Here are a few of our core competencies:
1. Strategic Market Planning & Consulting
Developing a strategic plan that is unique to each client campaign is a collaborative
effort of the entire management and creative team. Quattro Direct believes strongly in leveraging all
of our extensive experience in considering all the possible campaign elements and selecting a direction
that has the highest potential for success.
2. Lead Generation
Acquiring new customers through tactical direct response techniques would describe
our single most important core competence. We are experts in a multi-channel approach embracing direct
mail, teleservices, online, print, broadcast and other mediums with one goal — low acquisition
cost and highest possible qualified response.
3. Customer Lifecycle Management
We conceptualize, develop and deploy data-driven marketing programs aimed at maximizing
the lifetime value of prospect-through-customer relationships.
4. Creative Development
Quattro Direct creative teams have won major domestic and international awards
for producing quantifiable results that exceed client objectives. To us, “Creative” doesn’t
necessarily mean unique visual impact and copy — but producing maximum ROI for our clients. Simply
put, it’s what we do best.
5. Flawless Program Management
Although we are highly strategic, that’s only half the “battle." Many agencies think of great ideas only to fall short in project execution. We pride ourselves in sweating the details. As such, we have a myriad of procedures, quality control techniques, audits, and check and balances that we employ on every single program we run. From cost-effective print production solutions to revenue-enhancing media buys, we do it all. |
